Do you own your “junkyard” online?

Let's talk junkyard dog's for a minute, shall we…Junkyard dogs know what they are guarding, and they own their territory! They don't bother themselves with other territories. They understand what they are supposed to guard and protect, and they own it! Your “junkyard” is your territory, your local area, your geographic and demographic target. Do you own it? Okay, we know that the question that you are probably thinking is, how do I own my territory where my customers are and why does it even matter! First, to own your territory you must know your territory. Statistics show that most consumers – your potential customers – search for a business within 33 miles of where they live or work. We don't know if that is an exact science, but we do know that where you are located and offer your services is your territory and you better own it. Why is it important? Well, here is one simple statistic that could help answer that question, 88% of consumers who search for a type of local business for a service or product that they need, either visit or make a purchase from that business within 24 hours… that's power and more importantly, that's money! So, how do you own your “junkyard” online? You follow these steps: 1 – Be sure that you are listed in the maps in all search engines 2 – Be sure that you are picking keyword categories that match your area and service 3 – Make sure that your site is talking about your services within your territory 4 – Have your phone number prevalent on your site 5 – Your site better be mobile optimized 6 – Talk socially about your local area and how you service happy customers within your territory If you are doing…

Endeavor Senior In-Home Care

This morning, the staff of Kenekt got the opportunity to spend some time on location with one of our newer clients, Endeavor Senior In-Home Care. The event was an open house and waffle crush breakfast featuring a Waffle truck serving what could be the best waffles I have ever experienced!  Vendors, referral partners, and friends were invited. The open house setting gave us the opportunity to meet and mingle with staff and to get to know them a little better outside of the normal work environment. This informal setting was outside in the perfect Mesa weather. Dave Rodgers the Owner is truly one of the good guys. Not just in life but in business. It's not every day you hear a business owner say things like they love “payday” because that means it's the day that all of his employees get paid – and he gets to make a difference in their family's lives. This mentality and positive attitude was projected by all of the people we met this morning. From Ena at the front desk to Amber the care director to Keren in Marketing, everyone made time to sit down and get connected one on one. I have to say, when my mom is ready for some help, I will have no hesitation in calling the good folks at Endeavor Senior In-Home Care. I hope you will too. Dave and Nancy Rodgers are the owners and heart of Endeavor In-Home Care. After both had a few tender life-changing family caregiving experiences, they were inspired to build a company that would bring a new level of love, joy, and care into the lives of clients and their families. Their incredible love of people and desire to serve are the reasons Endeavor is like no other home care agency in the industry.…

kenekt Speaks at Heal The Hero Cause Marketing Event

New possibilities are now available for veterans and their families to thrive with renewed productivity, increasing their potential as high performing assets in our communities. 'Healing families fighting silent battles' represents an innovative approach to the new frontier of veteran productivity and performance. Figures for veteran disability, chronic underemployment and financial struggle, broken families, and suicide continue to make their condition a national crisis. Public awareness and support has certainly increased, yet innovative solutions remain needed. Heal the Hero Foundation, a (501) (c) (3), is providing strategic funding for military families. A decade-long documented success of advanced health technologies, focusing on comprehensive and revitalized health and well-being, seeks to mitigate the cycle of long-term stress for military families. The solutions funded by Heal the Hero create renewed health with subsequent links to sustainable employment and education success. Clinical trials with veterans utilizing advance technologies have been conducted by Wake Forest School of Medicine since 2011; approximately 4000 military personnel, along with 100,000 individuals have benefited from using the technologies over the past decade, and a grant was provided by the U.S. Army's Research Office. Through a partnership with our Chamber of Commerce, “Save A Life. Grow Your Business. Become A Hero.” is now available in Mesa, enabling these technologies and services to be provided free of charge to Mesa veterans and their families. The focus of the Mesa Chamber on creative solutions to the veteran crisis illustrates our ongoing commitment for community leadership. This program allows participating Chamber members to gain local recognition and brand loyalty while practically making a unique difference in the lives of Mesa veterans and their families. kenekt was pleased to be a guest speaker at the Heal the Hero and the Mesa Chamber of Commerce business luncheon on Aug 25, 2016. Our Managing Partner, Aaron…

​Small Business Website Design

Beyond basic web design principles there are four key elements you must consider in small business website design. Supposing you take these four things into account while you design a very small business website then you need to create an efficient website that helps to cultivate your business. However, if you neglect to then you'll likely find yourself wasting time and money on a website that does not perform.



The four stuff you must factor in are:



1. Let us identify the you selling and how could it best be presented online?



Whether it's a service you need to take into account how it can best be presented on the internet. You may want to have photographs, video or any other media created to showcase your products. The internet is a multi-media medium so make use of it to your best advantage when presenting your offering.



2. Who have you noticed your market and how might you reach them?



It's not a use having a web site if it could possibly't be found by those in your target market. Along with small business portal design process you must factor in the type of person your potential clients is, what appeals to the people and how you're going to get them to visit your website. This can be carried out in a number of ways using both online and offline methods and there is often a value involved so be sure it's factored within your budget.



3. How might you commit your site or blog work for your business?



The best new business websites are those that become more than a web based brochure and really generate leads and sales for your business. Will people buy online straight from the web site or do they really be using the web site for getting more information from you well before they purchase? What features or functions will you need on your venture website with a view to provide what it takes generate sales or generate leads for your services or products? If you're interested in selling direct from the web site you'll have to incorporate a web-based payment processor at minimum and possibly a shopping cart.



4. How on earth will you handle players care?



Online customers are similar to offline customers in that they will sometimes require support or suffer questions. A small business website should leverage the web prepare customer service easier by incorporating things such as an FAQ (Frequently Asked Questions) page so you don't have to field plenty of calls or emails all asking the identical questions. Tech support software can also help to minimize the customer support workload.



If you have carefully considered everyone of these four keys to effective small business website design then you will be building your web site on a powerful foundation and, once built, it should work as a valuable asset to all of your business. It should represent your business online in a professional manner to your prospects, and minimize workload while helping to enhance your sales.

Pay For Performance Search Engine Optimization | Pageviews Interactive (480) 556-9752

http://pageviews.com/
Pay For Performance Search Engine Optimization
Pageviews Interactive LLC (480) 556-9752

We are a bunch of Online Marketing addicted freaks! We want your brand to succeed and your customers to find you wherever they may be online. We have been perfecting our strategies now for 15 years and we feel we are pretty awesome at what we do.

Pageviews Interactive LLC
9393 N. 90th St. Ste.102-356
Scottsdale, AZ 85258
(480) 556-9752
http://pageviews.com/

A Fun Christmas Eve Day on the Streets of Tempe

It was a bright and beautiful day on the streets of Tempe, Arizona on Christmas Eve this year! The Kenekt team joined a group of volunteers at The Jewelsmith Shop to sort a huge selection of donated toys. Balls for every sport, stuffed animals, games, and baby dolls of all sizes were among the miscellaneous toys collected. Our group wasn't being supported by a nonprofit organization, we were just people who wanted to give back to underprivileged children in the community and assist the Tempe Police Department as they reach out to families whose only interaction with them is usually negative.

After the toys were sorted, vehicles were filled with the unwrapped toys all waiting for Santa to hand them out. Volunteers then travelled with a Tempe police officer and Santa Claus into various Tempe neighborhoods. The group was received by excited children who were thrilled to have a personal visit from Santa. Holiday cards were also passed out by a police officer with a small monetary gift inside for the parents.

Thank you to everyone who donated towards this great cause; your donation was truly appreciated. This was a great experience for everyone involved and we look forward to doing it again next year!

Business Website Designers Must Take SEO Into Consideration

There are hundreds of companies in a certain city focusing on designing websites for businesses, as well as these business website designers are sometimes excellent at what they do. An item that a lot of the business website designers fail to take into account which is the simple search engine optimisation of a web site, knowing that SEO is essential aspects of a website's success.



Business portal designers sometimes never understand that company is simply as successful as it is visible, and being visible on the Internet is difficult than being visible in the physical world. If you have a physical store, the chances of people seeing it are defined simply by the situation of those store. Your shopping store or business this can be a totally different story, as there exists a lot of websites situated on the Internet that folks can inspect rather than yours. Great numbers of of different websites that supply the same services as yours, solely by utilizing proper SEO techniques can you really manifest in the web world.



Business website designers need to recollect these items, and it's possible there are a few things that any business website designers need to accomplish to ensure that their clients' websites are highly visible online. These would be simple SEO tricks, but they'll help your business portal designers be able to design a website that really works and highly visible found on the Internet:



- Be certain that the navigation of your website is simple for visitors. The easier it's for others to navigate through your website, the upper the possibility is that they can either return, understanding that increased traffic may also raise your SEO rankings. Some business portal designers use Flash to develop drop down menus for your business website, but these drop down menus simply aren't good for your SEO rankings. If you may protect your navigation simple, you will enhance your SEO rankings.



- Be sure that any scripts that your chosen page runs are placed in external files. Business website designers often use JavaScript and PHP prepare your website dynamic, and pretty much every website uses CSS to define the look and layout no matter page. You should always be certain that these scripts are placed in external files, as serps dislike the repeated code that is CSS, JavaScript, and PHP.



- Make sure that your URLs are simply found by search engines.



- There are many pages that you do not need the search engines start viewing and index, and you will be certain that these pages are blocked. Online search engine spiders will access all the pages on your website that aren't blocked, so it is best to block any pages which are under construction, testing, or that include a considerable amount of duplicate content. By means of robots.txt file in your web site will ensure that the spiders don't access these pages



- Continually duties content to your site, as though it was this will likely attract search engines. Google and also other engines most like to choose display sites including updated content, add the pages that rarely receive updates are frequently ranked very low. So long as you're updating fresh, keyword rich content for you, you may be assured that your SEO rankings can be high.

4 Actions to Success in Social Media Marketing

Kenekt
9393 N. 90th St. Ste.102-356
Scottsdale, AZ 85258
(480) 556-9752
http://kenekt2.com/

Social network Marketing is currently a vital element of any kind of company's advertising and marketing plan. Anyone with a service or product that requires advertising can look to Social Media Marketing to introduce, share, gain comments, engage with customers as well as ultimately Sell.

Ask any company owner, what or that are your best quality leads and they'll likely claim 'references'. Recommendations are created from a single person discussing their experience with one more person within their SOCIAL circle.

And also this is the power of Social Media Marketing. By placing on your own or your company in a social area you increase your chance of receiving much more company due to someone finding, searching for, reviewing or straight being referred to you.

Yet like any type of marketing system there are constantly particular principles to follow as well as pitfalls to stay clear of. In this article we're concentrating on the 4 steps to success in Social Media Marketing ...

Step 1: WHO?

Any sort of well intended marketing project must begin with the question, that are we targeting? If you are an accountant and also you market yourself to teens just how effective will your project be? You need to understand who is likely to desire and even better; NEED your service or product.

When you exercise that you're targeting, EVERYTHING in your marketing product, whether online or offline have to be in total placement with this target audience. This includes the typefaces implemented, images, language style, colours, offers and also total psychology behind your project.

If it doesn't, you will likely have tiny bit of success with your Social Marketing project.

Step 2: HOW?

The next essential step to a successful Social Marketing project is to establish how you will certainly reach your target market.

Each of the 4 main Social Media web sites provide themselves to different advertising and marketing possibilities. Depending on the sort of project you plan to initiate will determine which Social web site will certainly be most ideal.

The four most popular Social sites are Facebook, YouTube, LinkedIn and also Twitter. If you plan to utilize all 4 websites to market your service or product, it's vital to have a complete understanding of each to guarantee your campaign will achieve success.

Action 3: OFFER

Without a deal or reward a Social advertising and marketing project falls under the group of 'branding'. And how can you gauge branding? You cannot.

A successful advertising and marketing campaign either online or offline should be quantifiable. If you put 'x' amount of time or cash into a project it ought to return a quantifiable results in dollar terms or leads developed.

Your deal must include these elements if it's to result in a sale or lead ...

Unique - why would a person occupy your offer if they can get the exact same or similar offer in other places?

Limited - we value things that are scarce. Why is gold so beneficial? Considering that there's not much of it.

Expiration Date - having an offer readily available all year round won't develop inspiration in your possibility to 'obtain it currently prior to it's far too late'.

Pertinent - your typefaces, colours, photos, layout etc of your internet marketing should remain in placement with your target audience.

Certify - not everybody that comes across your offer will certainly be qualified. Along with requiring the cash to spend for your product and services, they should additionally be motivated to do something about it today (or whichever duration matches your company design).

Pointer 4: STRATEGY

A successful Social Marketing campaign have to have one or more approaches in position to make certain the target market follows your sales procedure.

Just what does your marketing funnel look like for each method for each Scottsdale website design? Will you have one strategy that merely triggers interest in the possibility by having them visit your internet site? Will you have an additional strategy that goes right for the sale? Exactly what concerning an e-mail marketing method that allows the client time to build up trust and motivation to purchase your service or product? Will you have an adhere to up telemarketing solution to increase the conversion rates of leads that come via?

These are very important concerns to address and also execute remedies for if you're to make best use of the results of your Social Marketing campaign.

Several business owners believe that they just should 'be' in Social Media for it to magically occur for them. They believe that prospects will certainly in some way flood through their online doors to obtain hold of their service or product. This just isn't practical.

A Social Marketing project needs to be integrated with one or more typical sales and advertising strategies if you're to maximize your outcomes.

Now that you know the 4 steps to a successful Social Marketing project, implement this write-up as a checklist previously, throughout as well as after you apply your project to determine exactly what went right as well as just what could possibly be enhanced with your following project.