Do you own your “junkyard” online?

Let's talk junkyard dog's for a minute, shall we…Junkyard dogs know what they are guarding, and they own their territory! They don't bother themselves with other territories. They understand what they are supposed to guard and protect, and they own it! Your “junkyard” is your territory, your local area, your geographic and demographic target. Do you own it? Okay, we know that the question that you are probably thinking is, how do I own my territory where my customers are and why does it even matter! First, to own your territory you must know your territory. Statistics show that most consumers – your potential customers – search for a business within 33 miles of where they live or work. We don't know if that is an exact science, but we do know that where you are located and offer your services is your territory and you better own it. Why is it important? Well, here is one simple statistic that could help answer that question, 88% of consumers who search for a type of local business for a service or product that they need, either visit or make a purchase from that business within 24 hours… that's power and more importantly, that's money! So, how do you own your “junkyard” online? You follow these steps: 1 – Be sure that you are listed in the maps in all search engines 2 – Be sure that you are picking keyword categories that match your area and service 3 – Make sure that your site is talking about your services within your territory 4 – Have your phone number prevalent on your site 5 – Your site better be mobile optimized 6 – Talk socially about your local area and how you service happy customers within your territory If you are doing…

Endeavor Senior In-Home Care

This morning, the staff of Kenekt got the opportunity to spend some time on location with one of our newer clients, Endeavor Senior In-Home Care. The event was an open house and waffle crush breakfast featuring a Waffle truck serving what could be the best waffles I have ever experienced!  Vendors, referral partners, and friends were invited. The open house setting gave us the opportunity to meet and mingle with staff and to get to know them a little better outside of the normal work environment. This informal setting was outside in the perfect Mesa weather. Dave Rodgers the Owner is truly one of the good guys. Not just in life but in business. It's not every day you hear a business owner say things like they love “payday” because that means it's the day that all of his employees get paid – and he gets to make a difference in their family's lives. This mentality and positive attitude was projected by all of the people we met this morning. From Ena at the front desk to Amber the care director to Keren in Marketing, everyone made time to sit down and get connected one on one. I have to say, when my mom is ready for some help, I will have no hesitation in calling the good folks at Endeavor Senior In-Home Care. I hope you will too. Dave and Nancy Rodgers are the owners and heart of Endeavor In-Home Care. After both had a few tender life-changing family caregiving experiences, they were inspired to build a company that would bring a new level of love, joy, and care into the lives of clients and their families. Their incredible love of people and desire to serve are the reasons Endeavor is like no other home care agency in the industry.…